In this article we are going to walk you through one of the steps you have to take in order to rank your business on the 1st page of search engines
, and most importantly, getting your business seen in Google’s 3-Pack
To start, if you haven’t done so already, you should take the time to create a Google My Business page
. All you have to do is go to Google My Business then check if your business already been added to Google’s listings. If there’s a match, you can claim the business as your own. If you can’t find your business, you can easily register it with Google then wait for 3 to 5 days to receive verification code to your business address.
In case you’re wondering, Google uses a variety of online data to piece together a listing for your business.
I think this is something you should be aware of because there are other online directory companies that allow any of their users to create a business listing. That’s right, anyone can add your business and you, as the business owner, cannot remove your business listing once its up.
Ask yourself this: what kind of person would take the time to set up someone else’s business listing?
Either, it’s someone who is upset with your service and they want to write a bad review; or, it’s an unethical competitor that’s willing to create a bad review about your business or you personally to scare potential customers away.
Is that all? Nope, it gets worse.
When these listings are created by other people, you won’t receive a notification and you may not have the ability to take the bad review once it's up.
So, what can you do?
Well, once you create your Google My Business page, the next best thing to do is to find all the top business directories and claim your business there too.
As you do this, be sure to add all the same business data that are found on your website, Google My Business page, and any other external listings on the internet.
You see, there are two important factors that send signals to search engines and impact your search results. Those are…
1. Maintaining up-to-date and consistent information throughout all your sources and listings;
2. Publishing your business on authoritative catalogs and business directories.
If you have the time, be sure to add any additional information about your business on listing and directory websites.
For example, you may be able to add posts, messages, as well as Q & As. These are powerful add-ons to optimize your listings and contribute to your overall local ranking with search engines. This will also strengthen your position in Google’s 3-Pack as well.
Once you’ve added as much information as possible about your business, you’re not quite finished yet.
You might think to set-it-and-forget-it then move on to other aspects of marketing your business, however, getting the settings right is an ongoing process of trying out new techniques and fixing any bugs.
You’ll want to keep a close eye on your search rankings to maintain your position once you reach the top pages as well as the top 3 of Google Pack.
With ranking algorithms changing too frequently and competitors trying to push their pages up, it’s almost impossible to think your work is done once you hit the top spots.
Drops in ranking can be sudden and result in considerable impacts on your search traffic. Be ready to react quickly on any changing positions by tracking your rankings and Local Pack results regularly. You can do this by searching the keywords that get you ranked on the top spots.
And, if this sounds like too much work and impossible to do for your business
Make sure to Watch Free Training with a solution to getting your business ranked without wasting any time or energy manually monitoring or updating your business listings.